It's official - the 90's is classed as vintage!
Brace yourselves people - the 1990's can now officially be classed as 'vintage'. This announcement might come as a shock to those of us who remember them like they were yesterday (that's because they WERE yesterday) but I'm afraid it's true. Confirming its place in British cultural heritage, Patricia Dillon, Divisional Leader of Design and Applied Arts at the University of Wolverhampton comments:
"For something to be classed as Vintage it needs to be of sufficient quality of design and creative execution for it to stand the test of time and be relevant and desirable to future discerning generations. The 90s are now officially classified as Vintage because we are two decades on and a new generation is starting to discover and enjoy the creative fruits of musicians, designers, artists and film makers who delivered their ideas 20 years ago."
Describing the era as "a rare and exciting time" is iconic British designer and Vintage festival organiser, Wayne Hemingway, who goes onto say that the 90's was "the last time that we had an original fashion look born from music; where everyone had an individual style, based on their musical tastes. This idea of 'Cool Britannia' where British music, and fashion, was a distinctive voice is very much in line with the nostalgia we are feeling at the moment and it's great to see it now being classed as Vintage so we can enjoy it all over again!"
From Hemingway's Vintage festival (which is set to host a number of Madchester style raves and a fashion marketplace stocked with a wide range of 90s garments and accessories) to BBC's 'The Voice', there's no escaping the Nineties. Whilst Twitter was rife with speculation and confusion over the talent show (why are they all wearing the same clothes? If it isn't live, why are they pretending it is? Why is Will.i.am tweeting during the show?), it was also busy discussing singing sensation, Lana Del Rey. The Video Games beauty appeared on the show to promote her new single, and looked like an angel in the process, wearing a WilliamVintage white Edouard Achour dress...circa 1990's.
Whether you admit to it or not, the 90's have been influencing our wardrobes slowly for the last year or so, with tie-dye, bralets and brothel creppers all making their way back onto the High Street. From the reprise of bands like Pulp and Blur, to Damien Hirst's current exhibition at the Tate Modern, right through to the nostalgic elements we've seen amongst trends this year, the nineties are back in a big way this summer. The question is, will you be calling it vintage or not?