This is sure to get a few pulses racing. You've seen the print campaign, now here is Megan Fox's new steamy TV ad for Emporio Armani Underwear. The 30-second black-and-white commercial sees Megan posing in sexy lingerie for the Italian label. She replaces Victoria Beckham as the face of the brand. The ad was released across the world in London, New York and Tokyo last week.
Good morning to all the lads out there! Here is something to kick-start your Tuesday - Megan Fox in Emporio Armani underwear... and very little else. The actress follows in the footsteps of Victoria Beckham as the new face of Armani's underwear and jeans campaigns. Showing off her curves in striped and lacey bra and knicker ensembles, Megan also appears in ads wearing skinny jeans and a white shirt.
As the anticipation builds for the Sonia Rykiel pour H&M fashion show (taking place later today in Paris) some behind-the-scenes images from the ad campaign, starring Lara Stone and Caroline Trentini, have been revealed. Rykiel's new lingerie collection for the retailer goes on sale this week. Boasting 70 pieces from chiffon kimonos to delicate briefs, it will be available on Saturday 5th December in 1,500 H&M stores worldwide and will go on sale at the same time at Rykiel boutiques.
"I wanted to show that I am very proud of this collection," Sonia Rykiel's daughter, Nathalie, who is president and artistic director of the fashion house, told WWD. "I also wanted to entice women who love our brand, but who may be hesitant to visit our boutiques."
Primark is preparing for next spring with lots of pretty feminine lingerie. There are four gorgeous lines to choose from including 'College Re-Union' (sporty cool cottons), 'Enchanted' (feminine lacey pieces), 'Candy Shop' ('50s floral prints), and 'Wayfarer' (nautical-inspired plains and stripes). Knickers start at just £3 each while bras are a very affordable £5.
Jimmy Choo for H&M hasn't even hit stores yet and we are already getting a preview of the forthcoming Sonia Rykiel for H&M line - so spoilt! A sneak peek of Rykiel's new lingerie collection has been already been spotted in magazines such as Spurr. The campaign features a bevy of beauties including Lara Stone, Caroline Trentini and Anne Vyalitsyna, modelling the designer's black sheer lingerie with pale pink rosettes.
The exclusive range will launch on 5th December, 2009. It will be available in 1,500 H&M stores worldwide, as well as throughout Rykiel's major boutiques. What do you think so far?
For her last Topshop collection this year, Kate Moss has given us an extra treat - she has added nightwear and lingerie to her Holiday '09 range. Featuring a kimono bed jacket, silky slips and vintage-style bras and underwear, the supermodel was eager to include lingerie into her line, saying: "I love beautiful nightwear, it makes you feel great. Over the years, I've collected millions of vintage slips, nighties, camis and bed jackets."
Get ready to check out the collection when it hits stores this Thursday, 29th October 2009. To see more from the new range, click on...
We've done polka dot already, and now here is a glitzier version. These semi sheer black tights are filled with metallic polka dots, which is a subtle way to add some shimmer to your look. They're by Jonathan Aston and retail at £15 from My Wardrobe.
You could wear them with a pencil skirt, the metallic dots contrasting well with the classic styling of the skirt. The sparkle quickly gives some oomph to an evening outfit. You can easily bundle them into your bag and whip them out on a Friday night for an instant transformation, Superman style!
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