Cos to introduce swimwear range

cos_swimwearrange.jpgCos, the grown-up, slightly more stylish sister to H&M, is launching its first-ever swimwear range.

Elle UK reports that the debut range is fuss-free and ultra-flattering. It is also available in a wide range of colours, including neutral tones and contrasting panels. They are sold as separates, to make sure you get the perfect fit.

As for the price... Well, you'll be happy to hear that pieces range from £15 to £25.

Not bad for some of the most comfy swimwear that you're likely to find this summer. In stores now!

Posted by Kimberley Foster on May 29, 2008 8:00 AM | Comments (0) | digg.gif digg this | delicious.gifdel.icio.us this | stumble.gifStumble It!

H&M Bikini Campaign for WaterAid Shot by Stelianour Sani 2008

This behind the scenes video is a little different from most, like most it goes behind the scenes and introduces you to the people who helped create the H&M WaterAid bikini campaign, but it goes further to show how the photographers airbrush the images. You literally see lumps and imperfections disappear. If only we had a airbrusher following us around when ever we're wearing a bikini.


Posted by Helen Lee on May 26, 2008 1:57 PM | Comments (0) | digg.gif digg this | delicious.gifdel.icio.us this | stumble.gifStumble It!

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There's something fishy about this bikini...

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I guess it makes sense that when you go swimming, you should be wearing swimwear made of water-compatible fabric. And what could be more compatible with water than fish skin?

Yes, I kid you not. The bikini pictured is made from the skin of Scottish salmon, a material which designer Claudia Escobar says is "durable" and "elastic".


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Posted by Kelly McAuliffe on May 23, 2008 4:03 PM | Comments (0) | digg.gif digg this | delicious.gifdel.icio.us this | stumble.gifStumble It!

Ed Hardy swimwear gets the thumbs up from pap-friendly 'slebs Britney, Heidi, Tori and co.

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A bit of celebrity endorsement can do wonders for a brand, and Ed Hardy definitely has the monopoly on that. Everyone from Madonna to Mick Jagger have been snapped in the brand's tattoo printed casualwear. Think of the range as the Von Dutch / Juicy alternative for the Kitson generation...it's not so much a label as a lifestyle, with its own energy drink, water, cologne, air fresheners and God knows what else. In fact, CEO Christian Audigier head designer and CEO of Von Dutch for 3 years, so he knows the power of promotion...


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Posted by Gemma on May 20, 2008 10:32 AM | Comments (0) | digg.gif digg this | delicious.gifdel.icio.us this | stumble.gifStumble It!

Sunshine (and holiday daydreams) feed my bikini obsession...

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If there's one thing in the world I like buying more than anything else (except maybe bags, of course!), it's swimwear. Some people go nuts for shoes; for other people, hats are the bees knees. But me, I have a (perhaps uncommon) habit of topping up my swimsuit collection with unfailing regularity. Seeing as the weather is more than a little beach worthy at the moment, I seem to be experiencing bikini frenzy again (not seen since last June, when I first arrived on these shores!)

In between my yacht-lounging daydreams, I've been scouting around and have managed to find a few which would definitely placate the swimsuit addict in me...

See below the jump for product details.


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Posted by Kelly McAuliffe on May 12, 2008 2:46 PM | Comments (1) | digg.gif digg this | delicious.gifdel.icio.us this | stumble.gifStumble It!

Grab your £3 Asda bikini before they all sell out!

3poundasdabikini.jpgCustomers are flocking to their local Asda store to pick up their £3 bikinis which are literally running out the doors.

Selling at a rate of ten per minute, over 100,000 Asda budget bikinis have already been sold. But why so, when the weather is still so unpredictable?


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Posted by Kimberley Foster on April 29, 2008 1:35 PM | Comments (2) | digg.gif digg this | delicious.gifdel.icio.us this | stumble.gifStumble It!

Agent Provocateur new swimwear range to hit the shelves

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Could times be any more exciting over at Agent Provocateur right now? There are the new risqué ad campaigns for '08, the return of Kate Moss, as well as being the host of year's fashion-packed Life Ball... it's all a bit too much! I think I'll calm my nerves by turning my attentions to their new swimwear range in store and available online as we speak.


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Posted by Kimberley Foster on April 24, 2008 1:30 PM | Comments (0) | digg.gif digg this | delicious.gifdel.icio.us this | stumble.gifStumble It!