This behind the scenes video is a little different from most, like most it goes behind the scenes and introduces you to the people who helped create the H&M WaterAid bikini campaign, but it goes further to show how the photographers airbrush the images. You literally see lumps and imperfections disappear. If only we had a airbrusher following us around when ever we're wearing a bikini.
I guess it makes sense that when you go swimming, you should be wearing swimwear made of water-compatible fabric. And what could be more compatible with water than fish skin?
Yes, I kid you not. The bikini pictured is made from the skin of Scottish salmon, a material which designer Claudia Escobar says is "durable" and "elastic".
A bit of celebrity endorsement can do wonders for a brand, and Ed Hardy definitely has the monopoly on that. Everyone from Madonna to Mick Jagger have been snapped in the brand's tattoo printed casualwear. Think of the range as the Von Dutch / Juicy alternative for the Kitson generation...it's not so much a label as a lifestyle, with its own energy drink, water, cologne, air fresheners and God knows what else. In fact, CEO Christian Audigier head designer and CEO of Von Dutch for 3 years, so he knows the power of promotion...
If there's one thing in the world I like buying more than anything else (except maybe bags, of course!), it's swimwear. Some people go nuts for shoes; for other people, hats are the bees knees. But me, I have a (perhaps uncommon) habit of topping up my swimsuit collection with unfailing regularity. Seeing as the weather is more than a little beach worthy at the moment, I seem to be experiencing bikini frenzy again (not seen since last June, when I first arrived on these shores!)
In between my yacht-lounging daydreams, I've been scouting around and have managed to find a few which would definitely placate the swimsuit addict in me...
Could times be any more exciting over at Agent Provocateur right now? There are the new risqué ad campaigns for '08, the return of Kate Moss, as well as being the host of year's fashion-packed Life Ball... it's all a bit too much! I think I'll calm my nerves by turning my attentions to their new swimwear range in store and available online as we speak.
Liz Hurley officially launched her new range of swimwear for Mango yesterday. Dressed in a bright pink halter neck dress and not a bikini, Hurley showed off her new '60s style designs at the Urban Hotel in Madrid, Spain. The model/actress hit the headlines earlier this week when she told The Sunday Times Style magazine that she wasn't oppose to airbrushing. "I like a certain amount of retouching, like anybody," she admitted.
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