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Outfit Pick: tie-dye on the high street with Principles skirt
Outfit Pick: tie-dye on the high street with Principles skirt
26 January 2009
Full product details after the jump, click image to enlarge Principles' draped skirt is a great way to get catwalk dye effects on the high street, team it with lacy tights and a padded jacket for a calvacade of texture.  More
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Channel Rick Owens with this ruffle jacket from Principles
Channel Rick Owens with this ruffle jacket from Principles
20 January 2009
Principles are so unbelievably bang on trend (yes I just used that phrase!) with their ruffle zip jacket (£59) I just can't quite fathom it. Were they intending to channel designer du jour Rick Owens or was that merely a marvellous coincidence?  More
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100 Cheap Party Dresses for Christmas #32 - Red roses for Santa
100 Cheap Party Dresses for Christmas #32 - Red roses for Santa
3 December 2008
I'm pretty sure this is the same fabric used in Marks and Spencers' Patricia Field-designed Sex & The City number. But without the puffball shape and short-sleeved, it's slightly ...  More
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Its the end of the line for lime (and chartreuse)
It's the end of the line for lime (and chartreuse)
20 October 2008
Dear Fashion Industry... We need to talk. All this lime? This 'chartreuse'? This pukey green that doesn't suit anyone I've ever met? It has to go. It's not fair. The shoes I can just about deal with, because they can at least be matched with black tights. Bu  More
4 Comments
Rock chic - biker meets beatnik in lace and leather
Rock 'chic' - biker meets beatnik in lace and leather
14 August 2007
The little lace dress is something of a key look for Autumn / Winter (and now, if you can get away with putting your legs on show) but it's not the easiest thing to pull off. The rock chicks who are partly responsible for its comeback (Pearl Lowe, I mean you)  More
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Principles broderie anglaise jacket
Principles broderie anglaise jacket
4 July 2007
While the fashion gods have decreed that cropped jackets will soon be usurped by parkas I nevertheless love this rusty coloured jacket. It's reduced to an affordable £22.50, the shape is slightly different to most of the high street cropped jackets and the  More
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Principles 50s print dress
Principles '50s print dress
6 March 2007
I own a large amount of patterned vintage fabric so when I see faux-retro prints on the high street I'm often disappointed but this £59 Principles dress feels very authentic; the '50s style print is reminiscent of designs by textile goddess Lucienne Day. Part  More
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