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Dress of the day: Louche floral print shift
Dress of the day: Louche floral print shift
31 October 2012
Louche Cosmo floral print shift dress £45 Joy's in-house brand Louche has injected a bit of fun colour into their Autumn / Winter collection with this lace-over-stripe print, which has been resurrected from the vintage archives for a limited edition run. From  More
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Shiny Fashion TV: Dresses from JOY
Shiny Fashion TV: Dresses from JOY
14 September 2007
Kim and Abi model some gorgeous dresses from JOY, Gemma is lusting after the on-trend rosettes on Abi's dress and we're all loving the jewelled embellishments on Kim's.  More
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Crazy half-naked folks make a run for the best freebies at Joys store opening
Crazy half-naked folks make a run for the best freebies at Joy's store opening
2 August 2007
As promised, here's proof of the mayhem that took place down at Joy in Southwark this lunchtime as people queued up in their underwear for the chance to win a free outfit. When the doors opened the first 25 people inside got their pick from rails of fabulous  More
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Would you queue in your undies for free clothes? These folks did at Joy this morning!
Would you queue in your undies for free clothes? These folks did at Joy this morning!
2 August 2007
Ok, so a few girls cheated and wore bikinis instead of proper underwear, but there was still plenty of flesh on show as Bankside's latest boutique, Joy, offered the first 25 shoppers outside their store at midday the chance to blag a free outfit. We were ther  More
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Get your kit off and score a new outfit from JOY!
Get your kit off and score a new outfit from JOY!
1 August 2007
"What brave souls..." was the first thought that popped into my head when I saw this picture of scantily clad shoppers at the opening of JOY's new store in Bristol. No they're not a part of some weird underwear cult, they're actually lining up in their pants to  More
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