We're in the middle of yet another round of press days at the moment (this time it's Spring / Summer - just what you want in November) and yesterday one of the places we visited was ILoveJeans.com, where I discovered the problem-solving brand 'Little in the Middle'. This is a really great discovery for the (many) women who find shopping for jeans tough because the waist-to-hip ratio is wrong. If you're hourglass or pear-shaped and find jeans usually gape at the waist if they fit elsewhere, this brand may just be your savior...
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We showed you earlier how mad the queues were for Diesel's 'Dirty Thirty' jeans at the Covent Garden store in London. Now here's more proof. The limited edition jeans attracted a huge queue of Diesel addicts who wanted to nab the bargain denims. Click the image for a gallery that gives you an idea of the madness instore during the event!
What are all this lot queuing for? Why, Diesel's one-day-only super limited edition 'Dirty Thirty' jeans, of course. The coveted denims went on sale this morning at 10am, and CQ were granted behind the scenes access at the Covent Garden store. We spoke to the guys who queued from 4am to get jeans for their girlfriends, we snapped stylish folks in the queue and we got to sneak into the store before it opened to see what the fuss was all about. Click below the jump for a pic of the famous untouched Dirty Thirties in all their glory...
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You have heard us talk about Diesel's exclusive 'Dirty Thirty' jeans, which will go on sale this Friday 10th October for one day only. But I bet you haven't seen the new face (or bum) of Diesel's new Dirty Thirty campaign?
That title belongs to Daisy Lowe, who has gone topless for the new ads, along with Kelly Osbourne's boyfriend, Luke Worrell.
It seems that the sky is the limit for Lowe, who also currently stars in the ads for Karen Millen, Agent Provocateur and Converse.
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I'm not usually one to fall for blatant, invasive viral campaigns, but when I was added on Twitter by SexySerena and NatashaFun in quick succession, I had to see what the hell was going on. Turns out it's all part of a campaign by celeb favourite denim brand Rich and Skinny*, who've obviously put a lot of time and effort into their online faux reality show 'Lifestyles of the Rich & Skinny'. The actors might be even less convincing than the cast of The Hills, but the little video clips and fake blogs are still hilarious, and it's a nice change from your usual boring press release. If you've got nothing better to do, I suggest having a look at the clips and enjoying a good giggle.
*despite the name, they actually do up to a 32" waist
When Diesel held a party during London Fashion Week to celebrate the launch of the book '100 New Fashion Designers', rumour has it certain fashionistas were found snooping around the out-of-bounds areas of the showroom in search of the highly coveted new 'Dirty Thirty' jeans. Sadly for them, I have it on good authority that they were looking in the wrong place for the must-have denims...
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From our US site, ShinyStyle...
Not to be outdone by her co-stars, Audrina Partridge is jumping on board the fashion bandwagon by launching her own denim line.
The reality star has reportedly landed her first endorsement deal, by signing a contract with fashion label Divine Rights of Denim, to not only co-design a collection, but to also be the face of it.
"She has that flavour to her," said Divine's director of sales, Angel Shoshan. "She can wear a wife beater and jeans, and she just looks comfortable and hot."
If true, then she joins The Hills's Lauren, Heidi and Whitney in creating her own clothing range.
I guess wearing her favourite pair of DRoD jeans ('Lust' style, retails US$58) finally paid off for her.
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