Going one step ahead of the live streaming concept that so many designers have adopted over the last few seasons is Burberry. The British label is upping the anti with its forthcoming autumn/winter 2010 presentation by live streaming it in 3-D!
Taking inspiration from the worldwide phenomenon that is Avatar, Burberry will invite a select group of editors and VIPs to don a pair of 3-D specs in 'customized screening spaces' throughout Tokyo, Paris, Dubai and New York.
For everyone at home, the show will be streamed in 2-D at live.burberry.com, users can also leave their instant feedback via the brand's Facebook and Twitter pages.
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It's brilliant news for all those who wish they could nab a seat at one of the many exclusive shows this forthcoming fashion week season. WWD reports that the BFC is planning to stream runway shows live during London Fashion Week via their website - www.londonfashionweek.com
The online coverage will include all those designers who are showing via the on-schedule at Somerset House. While other off-schedule designers can also access the service. Some of big names you can catch via your laptop screen include Jonathan Saunders, Burberry Prorsum, Vivienne Westwood Red Label, and Marios Schwab. Meanwhile, in between shows you can watch short films created by Hussein Chalayan, Boudicca, Antoni & Alison, Danielle Scutt and Twenty8Twelve on the site. Can't wait!
Congratulations to Louise Goldin, who has scooped the British Fashion Council's Fashion Forward fund. She is the only recipient of the sponsorship scheme, which has previously been shared amongst Christopher Kane, Erdem and Marios Schwab.
Things continue to go from strength-to-strength for Goldin, who recently unveiled her first shoe collection for Topshop.
Louise was chosen from a panel including the BFC's Simon Ward, Sarah Mower of STYLE.COM, Liberty's Ed Burstell and Vogue's market editor Emma Elwick. She beat out fellow designers Basso & Brooke, Emilio de la Morena, Jean-Pierre Braganza, Osman and Todd Lynn.
The win will not only assist Goldin with putting together her show for London Fashion Week, but will also offer support in terms of business and mentoring.
[Image: Style.com]
We are super excited to see that many of the designers that returned to our fair city for London Fashion Week's 25th anniversary, will be back next season.
It has been announced that Matthew Williamson, Jonathan Saunders, and Pringle of Scotland will show at LFW for autumn/winter 2010. Christopher Bailey confirmed that Burberry Prorsum will join the schedule during his acceptance speech at the British Fashion Awards earlier this month.
"Following the great success of the 25th Anniversary Fashion Week, I am very happy to announce my commitment to remaining in London for my autumn/winter 2010-11 show," said Matthew Williamson. London Fashion Week will run from Friday February 19 to Wednesday February 24, 2010.
[Image: PicApp]
Get ready because the next round of NEWGEN recipients have just been revealed by the British Fashion Council. A total of 19 winners have been selected to show at London Fashion Week in February next year with Mark Fast (who caused a stir in September for using plus-sized models) leading the pack.
Mary Katranzou, Meadham Kirchhoff and British Fashion Award winner Peter Pilotto will also present catwalk shows again. And Louise Gray, Maria Francesca Pepe, Sykes and Holly Fulton will all host presentations during the week.
Newbies to the line-up include David Koma, who already has a celeb following including Cheryl Cole and Beyonce, Christopher Raeburn, accessories and womenswear designer Fannie Schiavoni, and Natascha Stolle.
After all the 25th anniversary hoopla last season, Jonathan Saunders has confirmed that he will be back to show at London Fashion Week in February. Yay!
"I just loved showing here in September and my sales weren't adversely affected at all - we sold just as much as the season before," he told Vogue.com. "It's much easier than New York because I'm still based in London, and I always will be - but I will go back to show in New York next autumn. It's just such a huge country - and nationwide stores like Saks and Barney's give you such huge reach. It's good for a business."
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With guests like Victoria Beckham and Emma Watson Burberry's London Fashion Week show certainly was a celebrity studded affair.
Agyness Deyn turned up in baby blue tulle with her new black bob, and US Vogue editor Anna Wintour wore a gorgeous gold dress. Other guests included Alexa Chung, Agyness Deyn and designer Matthew Williamson.
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