Eco-friendly Fashion

You can shop with a conscience as we bring you the latest news from the world of eco-friendly fashion. Find out which brands are going green with news of new launches and ethical initiatives, get the lowdown on the best eco-conscious designers, and see pictures of the celebs who choose to shop ethically without sacrificing style.

Eco-friendly Fashion - all articles


Conscientious chic: 'Aimee' by People Tree

Ethical fashion brand People Tree has always been after the youth market. After teaming up with Emma Watson, it seemed they'd found a quick win, but sadly the designs were a little too safe to be as big a success as some... Read more »

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Lauren Conrad launches eco-friendly accessories line

Lauren Conrad is taking her love of fashion and design to a new level by introducing a new range of eco-friendly accessories and travel products. The former reality TV starlet has teamed up with Blue Avocado, an... Read more »

Stella McCartney mid-range lingerie line

Stella McCartney to release mid-range lingerie line

Busy bee Stella McCartney is getting ready to launch a new lingerie line, according to the New York Times' T magazine . The British designer has revealed she will release a lower-priced, mid-range of lingerie this... Read more »

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H&M's Exclusive Conscious Glamour collection available from today!

H&M will today launch its Exclusive Conscious Glamour collection in stores. Made from organic cotton and sustainable materials, the collection comprises of red carpet gowns including feminine frocks and floor-sweeping... Read more »

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Emma Watson "disappointed" by failed People Tree collection

Emma Watson has reportedly put her plans of creating ethical clothing on hold following the lack of sales generated by her People Tree collection . A source has told the Daily Mail that the actress has put a pause on... Read more »


People Tree Naked Fashion Book Launch

As one of the many events happening at the moment for High Street Fashion Week , last night we attended the launch of "Naked Fashion" ; the latest book by ethical fair trade fashion brand People Tree . With ethical... Read more »

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Oxfam sets up shop at Glastonbury

If you're kicking it (or sloshing it) around Glastonbury this weekend and find yourself with nothing left to wear, here may be the answer. Oxfam have set up a tent in the market area of the festival selling ethical... Read more »

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More from Emma Watson's 'green' line with Alberta Ferretti

Here are a few more images from Emma Watson's 'green' line with Alberta Ferretti . Her Pure Threads capsule collection is created from organic cotton, muslin and hemp. Comprising of two dresses, a shirt, a... Read more »

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Emma Watson officially unveils 'Pure Threads' with Alberta Ferretti

After revealing a sneak peek of her collection with Alberta Ferretti to Vogue , Emma Watson has officially unveiled her new fashion project. According to WWD , the "green" collaboration, known as 'Pure... Read more »

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Emma Watson for Alberta Ferretti - your first look!

Emma Watson appears to be embracing this idea of an ethical designer even further with the launch of a new collection in conjunction with Alberta Ferretti . As we reported back in November, the actress has... Read more »

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Emma Watson's new Spring/Summer '11 ad for People Tree

The first image from Emma Watson's third campaign for People Tree has been unveiled. The actress fronts the ethical label's Spring 2011 collection which she collaborated on. It features jersey harem trousers,... Read more »

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Emma Watson and Alberta Ferretti collaborating on organic range

With a People Tree collaboration already under her belt, it seems Emma Watson is only starting her crusade for ethical-made clothing. The Harry Potter star has revealed that she is now working with Alberta Ferretti... Read more »

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Lily Cole scoops RSPCA Award for fashion line

Lily Cole's fashion label, North Circular , has picked up a gong a the RSPCA Good Business Awards. The British model won the accolade for producing clothing that uses animal-friendly production methods. "All these... Read more »

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Erin O'Connor unveils debut fashion collection

The latest model to join the growing ranks of designer is Erin O'Connor . She has collaborated with stylist Kate Halfpenny to create the label, She Died Of Beauty . Her first capsule collection comprises of five... Read more »

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Emma Watson models latest range for People Tree

Emma Watson, complete with her former long locks, has once again stepped in front of the lens for the A/W 2010-11 range for People Tree . Admitting that she "wasn't centrally involved in the design" of the collection,... Read more »

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Emma Watson to take People Tree to the Royal Show

Emma Watson's fashion line for People Tree is set to make its catwalk debut next month. But it won't be at London Fashion Week, instead the Harry Potter star will unveil her spring/summer '11 collection at The Prince... Read more »

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Stella McCartney's next job... designing for the Queen's Guards?

The very last person I ever expected to be designing bearskins for the Queen's Guards is Stella McCartney . The Telegraph reports that the strictly vegan designer may soon be creating faux-fur versions of the hats as... Read more »


Katherine Hamnett designs eco-friendly swimwear range for YOOXYGEN

What a tremendous idea! British designer Katherine Hamnett has teamed up with YOOXYGEN to design an ethical swimwear collection. Featuring 14 different styles, each piece in the Save the Sea range has been created... Read more »


Jump on Emma Watson's People Tree Summer 2010 collection

We revealed Emma Watson's debut collection for People Tree back in February. Now here is her second range for the ethical label for the Summer '10 season. Her new pieces include nautical-style cami tops, playsuits,... Read more »


H&M's 'The Garden Collection' now in-store!

We are super excited about this range which has just landed at H&M . As the name suggests, The Garden Collectio n, is choc-full of fun floral prints which are both stylish and eco-friendly. Made from recycable materials... Read more »


Agyness Deyn to launch clothing line with Barneys Japan

Let's face it, she is one of the few models left who hasn't launched her own clothing line. That is why it doesn't come as a total shock to learn that Agyness Deyn has signed on to create her own collection . The only... Read more »


More from Emma Watson's People Tree collection

We gave you a preview of Emma Watson's new ethical collection for People Tree last month. Now, here are some more images from the ad campaign starring the lady herself plus some of her real-life family and friends. Once... Read more »


Emma Watson reveals collection for People Tree

We have heard all about it , and now it's time to reveal Emma Watson's new collection for People Tree . The Harry Potter star has designed a range of ethical clothing for the label which feature slogans such as... Read more »

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Fire your Fair Trade questions at Emma Watson

Here is your chance to ask Emma Watson anything you like... just as long as it's related to Fair Trade fashion! The Harry Potter star is opening the forum at People Tree - the label that she has collaborated with... Read more »


Psst... Is Leona Lewis and Stella McCartney teaming up?

A fresh wave of Leona Lewis fashion line rumours have sprung up again, only this time it involves another well-known identity. OK magazine reports that Stella McCartney and Lewis are in discussions to launch an... Read more »


Find ethical fashion to match your look at Sustain Your Style

Now that ethically made clothes and accessories have gone mainstream, there's so much choice out that dressing from head to foot in eco-friendly and fairtrade gear is no obstacle to style. The only problem can be knowing... Read more »

Tying the tee

How to: Tie Dye Effect Bleach T-shirt

Tie Dye is a huge trend this summer, but it's so easy to do at home. Rather than messing around with dyes and washing machines the easiest way to get this effect is with dark fabrics and bleach. The washed out and faded results... Read more »


Anya Hindmarch awarded MBE by Queen

As we mentioned way back in January, Anya Hindmarch made the Queen's annual New Years Honour List . And yesterday, the ethical designer was awarded her MBE (Member of the Order of the British Empire) at Buckingham Palace.... Read more »