Following in the footsteps of good pal, Cara Delevingne, Rita Ora has been appointed the new face of DKNY. Shot in New York City on Tuesday, Rita caused a stir posing with their signature yellow taxi showcasing their resort 2014 collection for the new season campaign.

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Rita is no stranger to fronting a fashion collection after being appointed the face of Madonna's label, Material Girl, earlier this year. Prior to the shoot, Rita tweeted, "Good morning. Hitting the gym then we do a HUGE photoshoot in the middle of Times Square! Come and say hi! 12pm! It's going down!!". She followed saying, "Thank you bots for coming out!! Today was awesome you always crack me up! Didn't even feel like work I love you! More then you'll ever know... #DKNY #NYCNights #TimesSquare."

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Rumoured to be collaborating together for a collection with Topshop (?), Rita Ora and Cara Delevingne make for contrasting faces for the brand, but both to good effect. In the shots, Rita poses amongst the city backdrop wearing their sexy appealing fashion offering.

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What do you think of the collection and Rita as their new face?