Opening Ceremony and All Saints to show at New York Fashion Week
We all know fashion week is getting bigger and bigger every year and opening its doors up to more and more designer brands as well as young emerging talent. We might think we're good at this on home ground, opening our prestigious London Fashion Week schedule up to the likes of Topshop Unique, River Island and Whistles, but it seems like New York are catching on.
Last week saw London based brand, All Saints, announce their decision to show at New York Fashion Week (I would have tipped them for London myself), and today, Opening Ceremony have too announced similar news revealing that they too will be holding their own solo show at NYFW.
Both brands are set to show their upcoming Spring / Summer 2014 collections during the week of runway shows. Holding two presentations across the Monday and the Sunday, All Saints promise invitees that they will "disrupt the format of the traditional fashion show and integrate product, digital and music" in an "interesting and immersive" manner.
Also keen to mix things up, co-founders of Opening Ceremony, Carol Lim and Humberto Leon, have decided to set up a pop up market beside the Hudson river. They told WWD, "In light of the way we always tackle events, we decided that we wanted to activate the show space for the entire week of fashion week. It's our version of giving guests the experience not only the day of the show. They can see curated fashion products and food."
What do you make of the new additions to the New York Fashion Week line up? Let us know in the comments below.