H&M would have had to of been clueless not to take David Beckham on for a new season. Following his previous successes fronting the high street chain's underwear label, David (and his bod) knows how to make a selection of men's bodywear look like must haves and this season, they've opted for a heritage feel.

David said, "I love the heritage athletic style of the new pieces in my Bodywear collection.The vests, pyjama bottoms and raglan-sleeve tops are already wardrobe favourites for me that I know I'll wear all season long. It was great to shoot them in an old-fashioned East End changing room. It was like I had gone right back to my roots."

The series of atmospheric shots were taken by Josh Olins, which sees Becks appearing in an old sports changing room which was set to be "full of "East London atmosphere" honing back to Beckham's previous footballer days.

The new season collection launched in stores nationwide this week and feature jersey basics including raglan-sleeve tops, vests and trunks. Check out the full selection of images in the gallery above.

Happy viewing...