When you're shopping the summer sales, it's very tempting to buy every bargain you come across. But will you really want those beetlejuice striped trousers or that neon mini this time next year?


A better plan is to hunt down the things you know you'll wear well into Autumn, like classic designer jeans or mid-weight jackets, or use your credit card wisely to invest in items that you'd never buy at full price, but will have plenty of occasion to wear (like a formal coat, or a designer LBD). They key is to think before you shop - a £7 summer dress might be worth it if you have a big party coming up, however, that trend-based designer purchase is still expensive even with 50% off, so you need to think before you hand over the plastic.

To save you the bother of sorting the wheat from the chaff, we've scanned the sales to find some of the best bargains and most 'responsible' purchases to make your sale shopping that little bit easier. You won't even need to push through the crowds - everything is available online.