River Island to collaborate with Eudon Choi
Fashion news reaches us this morning that high street retailer River Island has partnered with British designer Eudon Choi for it's Autumn / Winter 2013 Design Forum initiative. This will be the London designer's first foray into the high street and is set to launch at London Fashion Week this season with a short film being shown on September 15th, where Eudon will also present his Spring / Summer 2014 collection.
An exclusive collection of just sixteen pieces, the offering is set to contain soft leathers, streamlined silhouettes and biker detailing, synonymous with the designers signatures. The collection is also said to have taken inspiration from Peter Lindbergh's well known photographs, Wild at Heart, taken in 1991 featuring Naomi Campbell and Cindy Crawford.
Following on from two recently successful collaborations with Rihanna, we have a feeling this one is going to live up to expectations. The collection launches in store and online on 23rd September and prices will start at £30 up to £250. Check out the River Island website here.