Penelope Cruz is lust worthy enough in general at the best of times, pair her with one of the sexiest lingeries brands of all times and you're set for a sure fire collaborative success. To celebrate the new launch of her lingerie line for L'Agent, for Agent Provocateur, the well known actress has created a short film featuring both her James Bond actor husband, Javier Bardem, and her heavily pregnant sister, Mónica Cruz, who was also a collaborator for the collection.


Of the film, Penelope told WWD, "It was very personal and important for me, a very interesting experience. They gave me all the freedom and I was able to tell the story I wanted to tell. I used women of all shapes and sizes, as it was important for me to let women know that this brand is for everyone. I chose Irina, as she is such a vivacious woman, and with all the beautiful women in the campaign, I really needed someone who would keep the audience's attention." She added, "'It was very important to me to include a shot of a pregnant woman in the film,' Penelope says. 'I got my sister to do the shot for us a few days before she gave birth. I thought she wasn't going to make it, but she was there, she was fine. She looked so beautiful."

Set to sell nationwide from Thursday 1st August at locations including,, Bloomingdale's, Harrods, Harvey Nichols and Printemps to name a few, the collection comes in at a lower price point for the female underwear brand, but still with a premium edge. Be the first to check out the full collection and new video here on Thursday.