First Look: Stella McCartney's super-cool Autumn / Winter 2013 campaign
With stars including Rihanna and Cara Delevingne championing her fashion offering season after season, you can't blame Stella McCartney for ensuring her new season campaign is suitably chic and ultra-cool. The ethically minded British designer, who is known for her super-luxe and sport inspired collection, released a selection of images from her new Autumn / Winter 2013 campaign via social media sites, Facebook and Twitter, this week.
Showcasing her super-cool minimalist cocoon shaped coats in deep purple and red tartan check, models Suvi Koponen and Chiharu Okunugi appear partially submerged in a swimming pool as well as in a busy a street scene surrounded by school children.
McCartney, who styled the campaign herself said, "This season I wanted to capture the spirit of the city an d the streets; an expression of urban life and real, everyday moments. We wanted to have a sense of fun and freedom, then contrast it with something slightly unexpected. There is a bit of surrealism, which may even be a bit strange."
What do you make of the shots?