These days, you'd be hard pushed to find a maxi length that feels new and exciting. Having been the thing to be seen wearing for the past few years, it feels to me like the longer length dress market really needs and injection of new-ness and a fashion forward edge. On my search for today's dress of the day I was pleased to find just this by London based designer label, House of Hackney.


HOUSE OF HACKNEY Button Through Maxi Dress In Silk Chiffon £355 >>

Coming from where you'd guess from the name, creative husband and wife duo, Javvy M Royle and Frieda Gormley, kick started House of Hackney as a homeware label, and I quote, "on a quest to take the beige out of interiors". After being commissioned by Opening Ceremony to create a clothing collection, the rest is history. Known for their playful and irreverent prints with names such as the Dalston Rose, House of Hackney are a real destination for London style.

From their offering, I fell in love with their Button Through Maxi Dress In Silk Chiffon which comes in this vintage feel floral print. Complete with button up collar and sheer quality to the fabric, it feels new and vintage all at the same time.

Check it out at ASOS above.