All eyes are on the royal baby here in London, but elsewhere, the fashion wheel keeps on turning. Here are some top stories from the last few days...

MTV Movie Awards 2011 - Cameron Diaz.jpg

Cameron Diaz has been named Artistic Director of Pour La Victoire after buying a stake in the label. Cam might not have a background in design, but she knows the power of publicity, saying of the collaboration, "What I wear is looked at. It influences what other people wear because that's just the world we live in." [Grazia Daily]

Former Ford model agents Gary Dakin and Jaclyn Sarka have set up Jag, a new model agency for women of all sizes. They'll be ditching the 'straight size' and 'plus size' labels, and instead let their girls' measurements speak for themselves. Notable models to sign with the agency include Kaela Humpreys and Jennie Runk, aka that H&M swimwear model. [Fashionista]

Todd Lynn is the latest designer to join the ranks at Debenhams! A 12-piece capsule collection as part of the EDITION initiative will go on sale in stores and online in October [Debenhams blog]

Marc Jacobs' new makeup range hits Sephora stores in the US on August 9th. You can see pictures of all 124 pieces (124!!!) now. We have our beady eyes on the taupe eyeshadow palette and chartreuse nail polish [Popsugar Beauty]

London Fashion Week label Nicole Farhi has been saved from administration after being bought by Maxine Hargreaves-Adams, who also owns Fenn, Wright Manson. [Vogue UK]

John Casablancas, the founder of Elite Models, has died aged 70. Casablancas was a huge player in the era of the supermodel, and helped shape the careers of the likes of Cindy Crawford, Naomi Campbell, Claudia Schiffer and Gisele. [The Telegraph]