Sales soar as Primark double online offering at ASOS
Positive retail news reaches us this week that affordable retail fashion brand, Primark, has had huge success with its first few weeks online at ASOS. The low-priced range launched only earlier this month online at ASOS, as well as launching in premium department store, Selfridges (weird we know), and there are already plans to double the product options on the multi-branded site, from 70 to 140.
ASOS CEO Nick Robertson said, "It's a great product. It's very conveniently priced and our customers like it a lot. If you join these things up, you can deduce that it's selling quite well." What do you make of ASOS stocking Primark alongside premium and designer names? Are you pleased to be able to get your fast fashion fix online? The sales certainly seem to think so. Let us know what you think in the comments below.