What do you get when you cross the king of bling with the queen of the beach?

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The answer is Odabash Macdonald, a collaboration between luxury swimwear designer Melissa Odabash, and London Fashion Week regular and former BINTM judge Julien Macdonald. The duo have joined forces to create a range of dramatic beachwear and swimwear pieces for Resort 2013, which were launched to press, buyers and VIPs at an event last night in London.

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Mollie King, Zara Martin, Rosie Fortescue and Dionne Bromfield added a bit of star power as they walked the catwalk alongside the swimwear models, while celeb pals watched from the sidelines.

The collection is everything you'd expect from the duo - full of over the top embellishment, super-sexy high cut one-pieces, floor length kaftans in pale shades or animal prints, fringing and gold trims, and one or two slinky jersey dresses that would be more at home on the red carpet than poolside (unless poolside happens to be at the hotel Du Cap Eden Rock). For some of us, this level of pool glam might not be suitable, but it definitely makes a change from ill-fitting triangle bikinis and sunburned noses!