Rita Ora named the new face of Madonna's Material Girl
Following in the footsteps of Georgia May Jagger, Kelly Osbourne and Taylor Momsen is Rita Ora, who has just been named the new face of Madonna's Material Girl brand. She has reportedly signed a £500,000 contract to represent the fashion line, which is run by Madge and her daughter, Lourdes.
According to The Sun, Ora has already shot the campaign for Material Girl, an 1980s-inspired label which is aimed at teenagers. It is hoped the deal will help her break into the US market.
"Lourdes has been a fan of Rita for a while and has been to many of her gigs. She persuaded her mum to see her," a source revealed.
"They met at the Met Ball in New York last week and Madonna admired Rita's attitude so signed the idea off. Rita jumped at the chance because she's such a fan of the Queen Of Pop. She also hopes it will help her crack the States in the same way she has the UK."
Material Girl is currently sold in America throughout Macy's stores. I think this is a brilliant fit for Ora, do you agree?