Zimmermann Elixir floral print ruffle bikini

While the French rule at lingerie, the Aussies excel at swimwear, and I find that 90% of my favourite swimwear brands were set up by Antipodeans. One such label is Zimmermann, the brainchild of Sydney-based sisters Nicky and Simone Zimmermann, which fuses fashion and swimwear to offer up beachwear pieces that go far above and beyond your usual triangle bikini or simple swimsuit. Think ruching, intense floral prints, clever cut-outs and unexpected necklines.

Today's swimwear pick is a Zimmermann style that turns a simple top into something special with the addition of frills and a wide racer back. If you want to draw attention upwards, this is definitely the way to do it. Simple low-cut briefs complete the look, ensuring the frills don't take over and take it into little girl territory. This is the Elixir floral print bikini, yours for £178 at Net a Porter.

If you want to see how it looks on, check out the incredible campaign photography featuring this piece. But beware the scroll...the next pic is possibly NSFW...

Zimmermann Elixir bikini campaign picture

Eeeek!