Beyonce music video for H&M

How nice of Beyonce and H&M to launch their new collaboration to coincide with our lingerie & swimwear month! Beyonce (in Mrs Carter mode) has teamed up with the Swedish high street giant in a swimwear campaign, which also features a new track from Beyonce entitled 'Standing On The Sun'.

The 'music video' (read: advert) shows Bey in all manner of H&M bikinis, from a fringed black triangle design to a high-waisted number with matching sarong, dancing on the beach with a crew of bikini-clad backing dancers. We assume the video was shot in Nassau, Bahamas, along with the photoshoot for the campaign.

Beyonce music video for H&M

Fans are comparing the video to her 'Baby Boy' vid - and we have to agree. Writhing in the sand looking fitter than ever, Bey works those bargain bikinis like nobody else.