It's not often that a brand new store will open off the back, of well, nothing. So this week brings us exciting news of brand new retailer & Other Stories (odd name we know but we're sure well get used to it...kind of) launching with a debut store on London's Regent Street, as well as a new website. Behind the scenes, the store comes from the same people that brought us H&M and Cos, after a good look round, we think it's a fabulous mix of the two established retailers.

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Offering really refined and modern styles with a real fashion edge, & Other Stories is also really affordable with dresses starting as low as £25, but you wouldn't know it. The quality looks really up to scratch and we cannot fault them in style. The name, and concept, comes from the idea that their collection is built around inspiring fashion stories. All their lines are set to be "diverse, ranging from masculine tailoring to feminine chic and designed to provide endless styling choices".

Just by looking at their online offering we can tell they've really looked at what's happening with fashion, blogging and personal style and used it to create not only a unique and exciting fashion range, but a really enjoyable, fun and engaging shopping experience online.

Want to shop? Us too. Check out our top buys below.

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CUTAWAY TOP £19, CONTRAST KNIT DRESS £45, LEATHER PRINT DRESS £195, PANEL DRESS £65, OPEN ANKLE BOOT £89, LEATHER BELT £29, RHINESTONE NECKLACE £29, LEATHER IPAD CASE £39, ABIGAIL LORICK SKIRT £45, CROPPED TROUSERS £55.