Holly Willoughby goes floral for SS13 shoot for Very.co.uk
With all this dull and dreary weather, plummeting temperatures and even blizzard-type snowstorms hitting parts of the UK, who couldn't do with a bright, fresh and pretty take on Spring / Summer 2013's fashion essentials from Holly Willoughby?
Adding a spring into her step at her latest shoot for her Spring / Summer 2013 collection for very.co.uk, the This Morning presenter and curvaceous beauty is seen in the beautifully shot images sporting bodycon dresses in nudes, tropical prints and block brights alongside ethereal Garden of Eden style beautiful blooms.
Holly is known for paying homage to the hourglass figure with designs to suit real women, she said, "My collection is about sophisticated, wearable glamour," says Holly. "Every season I design the wardrobe I would love to have and because I am curvy I am always going to design to suit a curvy shape. Saying that, my collection is very good at creating curves as well as showing them off with lots of nipped in waists. I want to show the clothes as they should be seen - on real women with real figures walking down the catwalk. This is when the clothes will look their best."
To achieve this, Miss Willoughby has launched a search for real women and fans of her collection to model in her fashion show in April. The competition has been launched on Very.co.uk's Facebook page . Jon Owen, Retail Director of Very.co.uk, said, "Holly's collection is all about pieces that are flattering, feminine and wearable. She designs with real women in mind and always considers different shapes and cuts to ensure that there is something for everyone. We are thrilled that she is inviting real women to participate in her fashion launch event to show style editors how Holly's style really works for the everyday woman."