As title sponsor of Graduate Fashion Week, George at Asda continually supports student designers and new talent. This year, they continue to expand the opportunities they offer graduates with the G21 Talent Collection, a brand new collection and the first of its kind in the UK.

Five new designers have been chosen to design pieces for this new catwalk-inspired label, and each year more new talent will be recruited through George's links with GFW to ensure new designers get support and exposure when they need it the most.

The first pieces from the G21 Talent Collection have just launched, with a special photoshoot starring MTV presenter and London Fashion Week regular Laura Whitmore.

The full collection includes designs from five designers to watch; Claire Acton, Chloe Jones, Jessica Piper, Frankie Quinn and Chloe Horsfield. Two collections launched on 25th March (Claire Acton and Chloe Jones) with a further three to follow over the coming months.

Shop the first collections now at or in selected stores.