Zoë Jordan AW13 at London Fashion Week
Kicking off London Fashion Week at Somerset House this morning was architecture student turned designer Zoë Jordan, who left everyone in good spirits following the showcase of her fifth collection inspired by her love of architecture. The atmosphere in the BFC tent was particularly electric for a morning show as Jaime Winstone caused a stir on the FROW and the fashionistas of London settled into their pews to savour their first taste of AW13!
Entitled 'Foundations', it was clear from the first look that Zoë had a specific woman in mind - someone who enjoys androgyny with feminine details, someone who appreciates the effortlessness that lies in clean lines and structural sophistication. Described by the designer as 'boyish elegance', the collection was predominantly monochrome, with the colour palette expanding into gunmetal greys and mercury, punctuated by the occasional flash of bold amber or fuchsia in the lining of coats and on separates like loose fitting t-shirts and cigarette trousers. The collection made constant reference to Zoë's background in European architecture - the show notes informed us that the photographic prints found on dresses and tunics were of the Duomo's in Rome, modern interiors and skyscrapers. Footwear too depicted the architectural influences that Zoë is so inspired by - models teetered down the catwalk in colourful blocked heels.
For me, the highlight of the show was the detail; from afar the collection appeared pared down, but up close, pieces were far from simple. Fabrics varied from Tuscan sheepskin to nappa leather, and everything had texture, from the metallic woven jacquards and heavy cashmere knits, to my personal favour floor-sweeping snakeskin dress. Continuing from this seasons trends, white and houndstooth also played their parts, as did sharp, Saville Row inspired tailoring. Everything in the collection felt wearable, yet fashion forward - had the models walked from the runway to the courtyard outside, they would have been equally comfortable and equally welcomed. All in all, a great start to the week!