Uniqlo teams up with Celia Birtwell; we do a little dance!
Now here is one collaboration that really gets me excited! Celia Birtwell is teaming up with Uniqlo on a range of colourful graphic print designs *do a little dance*.
The iconic Sixties textile designer, whose bold prints and floral patterns propelled her onto the fashion scene, has created a capsule collection for the high street retailer. Her collection is set to include dresses, T-shirts, tunic vests and tote bags that dazzle with Birtwell's vintage and contemporary prints. It will be modelled by Portia Freeman who is believed to feature in the ad campaign.
Speaking of what it was like to work with Uniqlo, Birtwell told WWD: "We were all talking from the same page - and we made each other laugh. They are a very sympathetic company and from Day One there were no blips."
Her decision to join with Uniqlo was because of their "terribly clever, very basic designs and great colours. You can't misunderstand their clothing, and the atmosphere in Uniqlo shops is very peaceful." She also added that one of her favourite prints from the collection is a cat and dog print known as Cherry Pet Spot. Look out for that one!
Birtwell is the latest British designer to team up with Uniqlo. The retailer has enjoyed previous successful partnerships with Laura Ashley, Orla Kiely and Lulu Guinness.
"We are very pleased with the success of the other collaborations with British designers so far. Each designer has brought something different to our lines of clothing, and as a result of our collaborations Uniqlo has increased its appeal with customers globally," said a Uniqlo spokesperson.
In an industry which is saturated with celebrity and designer high street collaborations, here is one that will be going straight to the top of my wish list when it hits UK stores on March 21. Don't live in the UK? Then despair not, the collection will also be sold in selected stores worldwide and online *double dance time*.