Tom Ford reveals details of his London Fashion Week show
Recent news that Tom Ford is not only showing at London Fashion Week next month, but for the first time will join the official schedule has had many a Londoner excited. Over the past five seasons the designer has chosen the ultra-exclusive route by only inviting a small number of guests and keeping photography of his collections strictly prohibited.
Not this season.
According to Ford, his forthcoming women's wear show will be his first full-scale event in which "500 to 1,000 people," will be invited including photographers, bloggers (yipee!) to a "regular, real show."
When asked by the Sunday Times magazine what prompted him to change his format, he said it was based on the expansion of the Tom Ford brand across the world. "I want to show in London because I now have 100 stores worldwide. The company has jumped and I can no longer service the stores by not showing. So I have to love it and embrace it," he explained.
Ford re-entered the women's wear market in Spring 2011. Deciding to keep his shows private with no more than 100 guests to avoid over-exposure. He also decided to involve his famous pals including Beyoncé, Daphne Guinness and Lou Doillon to model his clothing and invited Terry Richardson as the only photographer allowed to take pictures.
"I hope it works here [in London], because my dream goal is to raise my children here," he added in reference to his son, Alexander John, with long-term partner Richard Buckley.
"I'm very old fashioned, When I was little, I was brought up to say, 'Hello, Mr Ford', 'Hello Mrs so-and-so', 'Sir and ma'am'. I want that for my children. I'm only here 180 days [of the year], but I like the humour, the formality, the manners, the irreverence in England."
Tom Ford's Autumn 2013 show will take place on Monday 18th February, admission by invitation only. Find out more about the LFW A/W 2013 schedule here.