It was only last week that we saw Holly Willoughby's best mate, Fearne Cotton talk to us all about her latest Spring / Summer 2013 collection for, and as good friends know how to share the spotlight, this week it's Holly's turn. This is the curvaceous and universally loved TV presenter's tenth collection for the online only fashion destination. So what's new from Holly for SS13?

A good healthy dose of freshness mixed with glamour and femininity is ready and waiting for the Holly Willoughby shopper; think a clean colour palette of pure pastel shades, pretty prints and curve friendly shapes. Available online now, the first hit of Holly's new collection has landed, and there's more to come.

Julie Donnelly, Head of Womenswear Buying at says, "Holly designs with curvy women in mind. She knows what works for her and brings this experience into her designs. Her attention to shape ensures that her pieces are comfortable and flattering and this is what makes her collection so popular." Holly added, "I love getting dressed up and I think every woman deserves a bit of glamour in her life."

Her collection shoot which you can check out in the gallery above is well worth a look. It features the super glam Holly with her trademark bouncy curls set in an luxe ornate backdrop showing us exactly how to wear her Spring / Summer 2013 must haves with sexy stylish ease. Check out the images from the shoot above and see Holly talk about her new collection in the behind the scenes video below.