Rosamund Pike L.K. Bennett campaign

One of Kate Middleton's favourite brands L.K. Bennett has just announced a new ambassador, actress Rosamund Pike. The star of Jack Reacher, who stars alongside Tom Cruise, appears in the latest campaign for the company for spring 2013.

Pike was photographed by Mariano Vivanco and styled by Cathy Kaserine in the luxury surroundings of a Georgian mansion in London's Belgravia. She follows previous brand ambassador Emily Mortimer, who fronted L.K. Bennett's autumn 2012 campaign.

"Rosamund Pike's beauty and intelligence in the roles she has played on film are captivating," said Didier Drouet, chief executive officer of the British clothing and accessories brand. "The energy and life she brings to the images perfectly encapsulate the L.K. Bennett woman."

The ads are expected to break in the March issues of magazines including Harper's Bazaar in the U.S., and Vogue, Elle, Marie Claire, and InStyle in the U.K.

It has been a busy time for Pike whose star continues to rise. She has just wrapped filming on The World's End, a new comedy in which she stars alongside with Simon Pegg. On IMDB the plot description reads: "Five friends who reunite in an attempt to top their epic pub crawl from 20 years earlier unwittingly become humankind's only hope for survival." It is due for release later this year.

Source: WWD