Rita Ora kicks off her first tour in Pucci style but does it work?
It seems no expense is being spared for Rita Ora's first-ever tour. The songbird has entrusted Peter Dundas from Emilio Pucci to design the wardrobe for her 'The Radioactive Tour 2013', which kicked off in Manchester last night. But after nearly suffering a wardrobe malfunction on stage, I can't help but wonder whether some of her costumes actually work or not. Take a look here and tell us your thoughts.
The news comes as no big surprise to us keen fashion watchers, with Ora wearing Pucci at a number of recent red carpet events. Taking a leaf out of Madonna and Kylie Minogue's book, Rita worked in collaboration with Dundas to reinterpret her "urban glamour" look for the concert stage. He also looked to key ideas from Pucci's spring/summer 2013 collection as inspiration when designing Rita's heavily dance-filled performances.
"I was thrilled to design the costumes for Rita's 'Radioactive Tour', from the moment I met Rita we've had a great connection and doing something like this together felt like only a natural progression," said Dundas. "The costumes have impact and flamboyance in a way that feels personal to Rita whilst staying true to the Emilio Pucci aesthetic."
As the new face of Superga, 22-year-old Ora is really starting to make waves across the fashion scene. As well as replacing Alexa Chung at Superga, she has also become besties with Cara Delevingne, whom she hung out with at Paris Fashion Week. Check out their Instagram pics here.
But back to Ora's costumes... What do you think? I see a strong military feel here which echoes Rita's love of urban wear, and futuristic elements. See for yourself whether the sketches lived up to the hype at her first Manchester concert last night. Thoughts?