rihanna river island preview videoThe buzz is building around Rihanna's upcoming River Island collection. The range, which is set to début during London Fashion Week in March, will be unveiled via a full catwalk show.

In this video (watch below) we get to hear Rihanna talk about her collection for the first time. She discusses the reason behind its creation, what inspired her to do it, and who her collection is aimed at. (In case you're wondering its for "sassy young personalities" with "all different body types").

"I have wanted to design my own fashion label for a very long time," Rihanna explains in the video. "This has been something I wanted to do ever since I started loving fashion. Every time I saw something on a rack there was something I wanted to do to change it and so I thought that the only way I could do that is by designing the perfect thing for me."

It is the first time that we have been allowed a proper look at her collection. Footage includes a tour of the design studio, which she shares with her co-designer Adam Selman, and a peek at some never-seen-before sketches.

"I wanted all types of girls to be able to wear this and feel comfortable but edgy," she adds. "I wanted there to be character within the clothes, but without it trying too hard. It's just simple."

The Rihanna for River Island collection will be unveiled in a special catwalk presentation during London Fashion Week on March 5. Stay tuned!

[Source: Vogue UK]