CQ Watch: Karlie Kloss for Mercedes-Benz
As New York Fashion Week approaches, the event's title sponsor, Mercedes-Benz, has released 'Mind of its Own', a new fashion-inspired campaign featuring American model Karlie Kloss, who is ambassador for the car manufacturer. It's the latest in a series of videos pairing top models with super-cool photographers, and it premiered this week at Berlin Fashion Week.
The campaign, shot by renowned photographer Ryan McGinley and directed by Jefferson Hack, shows Karlie driving her Mercedes-Benz CLA through California's Tejan Ranch, before stumbling across a mysterious white horse. In keeping with the strong fashion theme, Karlie's decked out in a laid-back white look from the Chloe Resort 2013 collection for the film.
What happens next...well, we'll leave to you see for yourselves by viewing the video below, but let's just say this is not the pretentious, cliched luxury car ad you've come to expect...and it definitely proves Karlie's got a sense of humour.