Charlotte Casiraghi gucci forever new spring 2013

We continue to watch the evolution of Charlotte Casiraghi as the face of Gucci's 'Forever New' campaign. The Princess of Monaco was named an ambassador for the luxury fashion house two seasons ago, and now we can reveal the latest chapter.

During a period of two years, Charlotte will continue her role as the face of Gucci's 'Forever New' campaign in which she will be photographed by a different photographer each time. So far she has been captured through the lens by Inez Van Lamsweerde and Vinoodh Matadin, and Peter Lindbergh. This time the job was given to Mert Alas and Marcus Piggott to shoot the young Royal for Gucci's signature Flora pattern.

These ads comprise of two portraits in which Charlotte models a silk scarf that features the Flora pattern. It was created by Italian artist Vittorio Accornero, based on the scarf that Rodolfo Gucci, son of founder Guccio Gucci, gave to Casiraghi's grandmother Princess Grace of Monaco, in 1966.

"Today, Flora has become a symbol of the Gucci woman's effortless fusion of tradition and contemporary poise," said Frida Giannini. "The print holds special meaning to me - I first discovered the scarf when my mother and grandmother would wear theirs during my childhood in the Seventies."

I simply love the nostalgia of this!

Source: WWD