Cacharel to skip Paris Fashion Week
Cacharel has announced it will sit out Paris Fashion Week in February. The fashion house was expected to join the PFW schedule as part of the official calendar, but will instead host showroom appointments to unveil its pre-autumn / winter 2013-14 collection in January.
The news comes shortly after the house terminated its women's wear license with Italian manufacturer Aeffe SpA. It is the latest development in a complete overhaul of the company which included appointing a new CEO, Richard Alibert, formerly at Celine, in November.
The restructuring of Cacharel also included changing the name of the collections to Cacharel Paris effective from autumn 2013. Sounds rather familiar, huh? In addition to lowering the price point from a designer to a contemporary brand, all design, sales and advertising for the company has been brought back in-house for its ready-to-wear lines which will be produced in partnership with French companies.
"The brand has to be strong in Paris and in France. If we are not strong here, then we can't pretend to be strong elsewhere," Cacharel founder and president Jean Bousquet said in November.
This isn't the first time that Cacharel has pulled out of PFW. In March 2009, the house cancelled its runway show due to an unstable economy and the departure of its former creative directors Mark Eley and Wakako Kishimoto, better known as Eley Kishimoto. Let's hope we see them back on the runway soon!
[Image via Cacharel/Facebook]