Bar Refaeli Passionata Spring 2013

Bar Refaeli is back to star in the latest spring 2013 campaign for French lingerie brand Passionata. The 27-year-old model transforms herself into a Fifties pin-up performing a series of a housewifely duties for the vintage-themed ads.

Sporting winged eyeliner, a red pout, and a few retro hairstyles, Refaeli models the latest lingerie sets from Passionata named Sweet Love, So Pretty and Lovely. Think lots of feminine pastel shades such as lilac and peach combined with lace overlays, bras with plunging necklines, and cute bows.

This isn't the first time the Israeli model has fronted campaigns for Passionata. A previous campaign was inspired by all things travel including an air hostess. Both campaigns have a distinct retro feel.

Bar is currently gearing up for her first appearance in a prime-time Super Bowl commercial. She has teamed up with Internet service provider, Go Daddy, by agreeing to feature in one of their two commercial slots. The other ad will star race car driver Danica Patrick. Titled 'Perfect Match,' the commercial was recently filmed Los Angeles.

"The opportunity to be in a Super Bowl commercial is thrilling," said Bar. "I feel like the 'Perfect Match' commercial is a chance to be in an iconic Super Bowl spot that not only leaves people talking, but shows everyone what Go Daddy is really about. I really look forward to meeting Danica too!"

She isn't the only model to star in this year's Super Bowl line-up. Kate Upton will also make her Super Bowl début by appearing in a new commercial to promote Mercedes-Benz. Talk about amping up the sizzle-factor!

See more of Bar's Passionata spring 2013 campaign here.