Andrej Pejic Elle Serbia

Andrej Pejic continues to push the gender boundaries by becoming the first male cover star for Elle magazine. The Bosnian-Australian androgynous model has landed his first cover for a mainstream magazine by gracing the January issue of Elle Serbia.

Pejic ditches his usual trademark platinum blonde locks and instead is photographed in a short black geometric-cut wig. He is also dressed in head-to-toe Jean Paul Gaultier, which was sent to the shoot by the designer himself after he found out about the concept for the cover. Beside him are the words: "Boy who shook the fashion world." 

Inside the magazine he appears in an editorial spread, titled 'Victor Victoria,' wearing more Gaultier, as well as lingerie from Agent Provocateur and La Perla as both a male and female. No doubt this will stir up more opinions as to whether a male should be promoting clothing and lingerie that is designed and aimed at women.

Nevertheless, the cover serves as a coming home of sorts for Pejic, who fled to Serbia during the Bosnian War. Along with his mother, grandmother and brother, Igor, they settled in a refugee camp near Belgrade. When asked if it was a difficult period in his childhood, he once replied: "No, I was happy. The camp was a community. We went to school and I had lots of friends - mainly girls. Everybody played outside. My memories are very carefree."

Pejic has previously starred in covers for magazines including iD, New York Magazine, L'Officiel, Turkey and Vestal. He has also famously walked in shows for Gaultier where he modelled both men and women's wear, in addition to becoming the face of Gaultier's first male fragrance.

The January issue of Elle Serbia is out now.