Victoria Beckham gears up for e-commerce launch
It is more news from the Beckham clan today with Victoria Beckham revealing she will soon be launching an e-commerce site. The Spice-Girl-turned-designer is preparing to unveil a revamped website which will offer an online store for her accessories, eyewear, denim and Victoria Victoria Beckham line.
The e-commerce platform will take over Beckham's previous website which purely served as a digital look book for her various collections.
"For us, this is the first step toward creating our own store environment. There are obviously already some fantastic digital stores in place so the bar to entry is very high. But we feel that we've learned a lot from the market and that we are bringing our take on what we believe is ultimately all about customer experience," said Victoria Beckham chief executive officer Zach Duane.
If you want to be one of the first to hear all the latest Victoria Beckham brand updates, including when the new site will go live, then you can sign up via a holding page at victoriabeckham.com from today.
In other Beckham news, it appears the fashion gene has been passed onto the next generation. Romeo Beckham has made his modelling debut at the tender age of 10 years old by starring in the latest Burberry Spring / Summer 2013 campaign. Yes, really. Check out his ads for the fashion house here.