Scarlett Johansson fronts Dolce & Gabbana's 'The One Desire' fragrance
Scarlett Johansson continues her role as the face of Dolce & Gabbana beauty by fronting a new campaign for D&G's latest fragrance, The One Desire. The campaign has been photographed by Terry Richardson with Scarlett wearing a revealing black dress.
The new scent has been created for women to make "them feel desirable and exquisite - a scent they might wear for a special, memorable night out, as opposed to an everyday occasion."
"This is for the woman who wants to feel unique, beautiful and sensual," said P&G Prestige vice president Luigi Feola. "She owns the room when she enters. She's not just noticed, she attracts the attention of everybody and is sexy but not vulgar."
"Desire will be supported with a significant dedicated print campaign and an industry-leading in-store visibility plan to drive awareness, and it will also benefit from a major TV campaign on the entire The One female franchise."
The One Desire comprises of top notes including bergamot, mandarin, lychee and lily of the valley, before the heart and base ingredients - tuberose, caramel-infused vanilla, sandalwood and musk. The fragrance will be sold worldwide starting in January next year.