Carine Roitfeld's first issue of CR Fashion Book sells out
Blink or you'll miss it! Women's Wear Daily is reporting that the first issue of Carine Roitfeld's new magazine, CR Fashion Book, has sold out! Launching on September 13, the publication's first issue has received a great reception by selling out of its initial print run of 50,000 copies at $15 a pop. This has prompted its publisher, Fashion Media Group LLC to order another 15,000 copies in order to replenish newsstands. The next batch will be available prior to Christmas.
The success continues for Roitfeld who sold 150 pages of advertising in her début issue, an additional 50 more pages than she originally anticipated.
"We all know what the publishing industry is like these days. The cost of shoots keeps going up and the cost of paper keeps going up. So the break-even point is constantly changing," said Stephen Gan, Roitfeld's business partner back in September. "But you know, the very positive reaction from the ad community has reflected itself in something quite lucrative for us. It hasn't been as much of a struggle as I thought it would be with how are we going to pay for this first issue."
Hmm, it doesn't seem as though they will struggle for the next issue either. For CR Fashion Book's second issue the print run has been bumped up to 65,000 to coincide with the opening of New York Fashion Week in February. I wonder if this next one will sell out too.
Tell us, have you bought a copy of Roitfeld's CR Fashion Book? If so, what do you think of the publication's début issue?