Beyonce inks $50 million deal with Pepsi
Pepsi continues its love affair with A-listers by retaining Beyonce for its newest campaign. The singing superstar not only continues to act as the face of the brand (she has been with them since 2002) her new contract has reportedly earned her a cool $50 million dollars in the process.
It's a win-win situation for the diva, with the campaign set to coincide with her next album set for release in 2013. She will also perform at next year's Super Bowl halftime show in February which, of course, will be sponsored by Pepsi. Furthermore she will star in a new TV ad and appear on a limited edition line of soda cans. The first image from her promotional shoot is pictured above.
Pepsi also announced it would create the multimillion fund to support Beyonce's creative endeavours. "Pepsi embraces creativity and understands that artists evolve," Beyonce said in a statement. "As a businesswoman, this allows me to work with a lifestyle brand with no compromise and without sacrificing my creativity."
Pepsi's last campaign featured Sofia Vergara in a tongue-in-cheek TV commercial for Diet Pepsi. The Modern Family actress appeared alongside David Beckham in the "Beach Tweet" ad which saw her don a $98 Norma Kamali swimsuit. Check out the amusing ad below.
[via NY Post]