georgia may jagger hudson anniversary campaign

Just because the year is nearly over doesn't mean Georgia May Jagger isn't slowing down. The British model has allowed cameras behind-the-scenes to shoot the 10th anniversary campaign for Hudson Jeans. Instead of teaming up with her mother Jerry Hall again like she did with the recent Sunglass Hut campaign, Georgia has enlisted her brother James Jagger to model alongside her.

"It's funny. I've never worked with him before on a modelling job," said Georgia May Jagger of her older brother. "It's kind of embarrassing, because you're seeing each other do all this stuff. When you're posing, you're kind of making fun of each other, but at the same time, you get it together. It's been really sweet."

Georgia, who herself has modelled for Hudson for the past four years, also shot the campaign with her musician boyfriend Josh McLellan and some of her friends in an East London studio. For this anniversary campaign Jagger was given creative input.

"They asked a lot of questions about the styling. They came over to my flat and looked through my clothes and raided my closet. It was fun to have that kind of involvement. My friends, my brother, my boyfriend. It's nice to be around people you know and who can have creative input."

To help launch the campaign Hudson Jeans also plans to run an Instagram initiative which will invite the public to photograph fun moments.

[via WWD | Photo: Tim Jenkins]