Bruce Weber plays Santa for Selfridges' Christmas campaign
Forget sentimental snowmen, cover versions sung by breathy manic pixie dreamgirls or sparkly dance routines starring Twiggy. Selfridges' Christmas video is an altogether more stylish and relaxed affair, and we have a preview for you.
The film clip comes courtesy of renowned fashion photographer Bruce Weber, the king of buff boys shot in black and white, so it'll come as no surprise that this video has all the hallmarks of his most famous work, as well as all manner of other unexpected stuff, like pearly queens, princesses, boxers, puppies, ballet dancers, moustaches and a very cool Count Basie soundtrack.
We can't promise that if you throw a present in the air that it'll be caught by a hot, curly-haired male model who'll then dance you around the tree, but it's worth a go, right?