Diva Catwalk Bayswater dress £89.99 at Lovarni >>>

Diva Catwalk has been on our radar for a while - the dress label is a favourite of many TV presenters and newsreaders as the figure-hugging dresses are well-made in heavy fabrics that are brilliantly flattering. They also have the kind of modest hemlines and classic shapes that work well for daytime TV, so many stars end up wearing the label over and over again.

The joy of the bayswater dress is in its simplicity. On the right woman, this is modern day Joan Holloway. It looks amazing on most body types due to the bi-stretch fabric, but will be particularly va-va-voom if you're hourglass or busty. It can be dressed up or down very easily to make it work for a variety of occasions, which will make your £90 investment work a bit harder. Add simple court shoes and a blazer for day, try a sparkly waist belt, big earrings and strappy sandals for the evening.