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Holly Willoughby's Very.co.uk collection shots are always things of great anticipation here in the CQ office. There's something about Holly, her super likeable personality and curves to die for that we can't wait to see what she comes up with next. For this instalment, Holly is showcasing her mid-season Autumn / Winter 2012 collection.

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Holly Willoughby Pleated Waist Dress £49 >>

The shoot, made up of sexy poses from the blonde bombshell, sees Holly styled up with vintage style rollers, large doe eyes and pouting lips. Holly says, "I love it when I get to create a new collection - I've worked really hard to get a balance between glamour and confidence so you always feel amazing in them!" Looking at these shots, it appears as though Holly's got both in bag fulls showcasing a combination smart but chic shifts, sixties style popping brights and ultra show-stopping retro floor length numbers.

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Holly Willoughby Draped Jersey Dress - Bottle Green £27.50 >>

If you want to see more of Holly's mid-season collection, head over to her page at Very.co.uk.