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You have heard us banging on about Naomi Campbell's new TV series, The Face, for some time now. Well, today I can reveal to you the first look at the reality television series. Upon first glance it is obvious that this is going to be one tough show. Joined by fellow models Karolina Kurkova and Coco Rocha, it is pretty clear from this preview that these wannabe models aren't exactly going to have an easy time of it.

Playing on Naomi's reputation as being a demanding diva, it is not only the young wannabe models who cop a serve - so do Karolina and Coco! In one episode she fires at Kurkova: "What I'm going to tell you is that it's game on from now on." Miaow!

I am sure it is purely for... erm, entertainment purposes.

The Face will air on America's Oxygen network next February. It follows Campbell, Kurkova and Rocha as they go on the hunt for the next big thing in the world of modelling. The trio each coach a group of unknown models throughout various assignments including photo shoots, runway shows and commercials for some very well-known brands. In the end, one girl will win and be crowned The Face of a major national brand. Check out a trailer of the show below.