You may wonder why we're featuring a sold-out dress as our dress of the day, but we do love a good story, especially when it involves the power of the web. Apparently, this dress sold out purely based on social media buzz.

The £75 dress plays a big part in Littlewoods' Autumn / Winter TV ad campaign featuring Myleene Klass. But it sold out before the ad even hit TV screens, thanks to the fans who saw it on online sneak peeks and previews and ordered it in droves. When it was restocked and shown on TV, it quickly sold out again. In fact, sales of the dress have exceeded the brand's expectations by more than 400%.

The jewel-encrusted wiggle dress is now on backorder, so if you want a bit of raspberry retro style, you might have to wait up to 9 weeks for your size to become available. It will be restocked though - in fact Littlewoods predict that over 2,000 of the dresses will be sold in the next couple of months. So be careful you don't end up in a 'same outfit' situation with a colleague at the Christmas party if you do buy it!


Myleene Klass Embellished Pencil dress £75 at Littlewoods