Somerset by Temperley launches at John Lewis
This morning I was up bright and early for the launch of John Lewis' new designer collaboration, Somerset by Temperley.
Designer Alice Temperley hosted a small group of bloggers for a preview of the range before the store opened to the public (and queues that stretched right around the store). As well as seeing the collection, we were given the chance to try on the designs before anyone else. You can see me in the animal print lace dress posing in the special Somerset photobooth at the bottom of this post.
Though Somerset is not supposed to be a direct copy of the main line and the catwalk looks (or encroach on the territory of the younger 'Alice by Temperley' line) it stays true to the designer's 'look' - the core collection is feminine, delicate and classic. The campaign images feature model Lily Donaldson in a unmistakeable Autumnal English country setting, and even the name refers to Alice's home county.
Alice explained that working with John Lewis tied in well with the English heritage aspect of Temperley. She was also very keen that the construction of the garments and the fabrics used were top notch, which is no doubt part of the reason why working with a customer service and quality-led retailer like John Lewis appealed over a fast fashion high street brand. You can see instantly that no expense has been spared on these designs (though bear in mind at around £70 - £200 for most pieces, they are significantly more affordable than the Temperley main line, thus not as highly intricate). Most of the styles are machine washable, dresses are lined throughout and fabrics seem really good quality, meaning the investment pieces like the coats and silk dresses will last a long time.
A pair of classic black trousers has already sold out online, with more styles very low in stock already. In the store, the lace-trimmed dress was flying off the shelves, and the footwear looked set to do the same. Personally, aside from the silk dress (available in three colours) I'd recommend the amazing winter coats and the lovely slinky blouses, plus the killer leather pencil skirt!
I'm wearing the silk lace trim dress (£160) in animal print.
Here are some of my favourite lookbook shots - shop them with the links below!