London Fashion Week S/S 2013 - Erdem
Erdem Moralioglu's show is a highlight of many people's London Fashion Week, and it's likely that few fans were disappointed with this season's offerings, which were inspired by Zenna Henderson's 'The People' - a story of aliens trying to fit in on a new planet. The key was in the juxtaposition; bright colours on pale pastel backgrounds, snakeskin and soft lace combined, dots and floral mixed together. Things that weren't quite right, but looked great all the same!
It was a stunning show for fans of the feminine and romantic. While Erdem is not the first designer to artfully mix neons and pastels (see Christopher Kane's early work) he did so in a very accomplished, modern way.
Making pastels look sophisticated is never an easy challenge, and throw in shades of bright orange and neon yellow and it's even harder. Through his use of simple shapes, clever textures and luxurious fabrics, Erdem kept this collection looking expensive, not childish, but it still had a whimsical feel about it.
Towards the end of the show, the blues came out - this seems like London Fashion Week law by this point. If you don't show a shade of blue, you might as well go home! There were also structured full skirts, a few pairs of slim, patterned trousers, and a series of long column dresses with splits up the side.
See the show in full via the video below...